In January 2025, TikTok got banned in the United States. For about a week, RedNote became the #1 downloaded app in the U.S. App Store. Millions of "TikTok refugees" flooded the platform. Chinese users welcomed them. Language exchange posts, cultural Q&As, recipe swaps. A weird, wholesome internet moment nobody expected.
I was one of them. I created my RedNote account during that week and started posting, mostly through trial and error because the whole app was in Chinese.
Then the ban got lifted. Everyone forgot about RedNote. The creators left. The news cycle moved on.
But the opportunity didn't shrink. It got bigger.
How to read the examples on this page
The follower, like, save, and comment numbers below are public observations captured from profile and post screenshots gathered on March 31, 2026. Platform metrics move, so treat them as dated receipts that show the shape of the opportunity rather than permanent counts.
The point of the examples is not that every number will stay fixed. It is that Chinese audiences are already engaging with translated Western creator content, including content reposted by third-party accounts and content published by creators who showed up directly.
Someone is posting your content in Chinese. It's working.
Dan Koe has over 4 million YouTube subscribers. He does not have a Red Note account. But someone else took his content, translated it into Chinese, and posted it as a carousel. One captured example had more than 11,000 likes, more than 15,000 saves, and dozens of comments.
Search "Cody Sanchez" on RedNote and you'll find her face everywhere. Translated thumbnails, repurposed clips, carousels from her YouTube and podcast content. None of it posted by her. All by no-name accounts pulling 1,000 to 6,000+ likes each.
These aren't sophisticated operations. People screen-record YouTube videos, add rough Chinese subtitles, and repost. The translations are sometimes wrong. It still works because the demand is that strong.
The creators who actually showed up
Ali Abdaal has well over 200,000 followers on RedNote. His bio is in Chinese. He's on the Dandelion Cooperation program (Red Note's creator partnership). His profile also shows close to a million likes and saves.
Jeff Su, a Google product marketing manager, has well over 300,000 followers and more than 900,000 likes and saves in the captured profile snapshot. He's also on the Dandelion program and posts from Hong Kong with Chinese captions.
Together, they are comfortably above half a million followers with nearly two million combined likes and saves in the captured snapshots. Both create content that thousands of English-speaking YouTubers already make — productivity, career advice, tech tutorials. The difference is they posted it on RedNote in a format the audience can consume.
What happened when I started posting
I grew to roughly 23,000 followers on RedNote by posting English videos. That's it. Same content I was making for TikTok and Instagram, uploaded directly. No translations. No Chinese captions. The captured snapshot showed more than 58,000 likes and saves.
That was the lazy version. I wasn't optimizing for the platform at all. But the comments kept telling me the same thing: "I love this but can you add Chinese captions?" The audience wanted my content. They just wanted to understand all of it.
That's why I built Create In Chinese. Upload your English video, get back Chinese subtitles, a cover image with Chinese text, and bilingual captions. Now I'm committed to making my content genuinely accessible for a Chinese audience, not just cross-posting and hoping for the best.
This window won't stay open
300 million monthly active users. Proven demand for Western creator content. Almost nobody from the English-speaking world posting. The creators who show up first with proper translations will have an advantage that gets harder to replicate every month.
The setup guide is here if you haven't downloaded the app yet.